THE TEACHING TEAM
Willem SMIT, professor of marketing at Asia School of Business and visiting professor at the Universität Basel, is the program director of this course. Irina Schlageter is the Program Manager.
The teaching team has operated in different formations, and has been complemented by guest speakers who are the industry experts, Sudhansh Jadon, Jia Wen Chuah, Zeeshan Shariff, Jacey Fong, Pui Yee Teoh, Fadli Azali, and Jia Wei Chuah.
Sudhansh Jadon (Jay)
Head of Digital, iProspect
Sudhansh Jadon is a digital marketing professional with more than a decade of quality experience in digital media, account management and strategic planning. He has strong experience in media buying/planning, with a track record of creating strategies that led to award winning campaigns for his clients. He handles a diverse portfolio of clients from Telecom, FMCG, Banking and Insurance, Hospitality, Technology, e-Commerce and real estate (LinkedIn profile)
Jia Wen CHUAH
Head of Industry, Google
Jia Wen's life revolves around technology and media, where she currently leads the FMCG sector in Google Malaysia, working with top global FMCG brands in Malaysia. Her forte is to help brands craft their overall digital strategy to ensure that these brands reach and connect with their audiences online. Jia Wen holds a Degree in Economics and Finance from Purdue University and has worked in various companies such as Walt Disney, KSC Capital, and Genting Berhad (LinkedIn profile).
Senior Account Manager and an SEO expert, iProspect
Born in Malaysia and raised in Hong Kong, Jacey considered herself half ‘HongKie’. She has worked extensively with brands to identify new leads and outreach, and develop and execute their core strategy.
During her previous role at Lion & Lion HK as a business development manager, she led her team to win new businesses with Shiseido HK, Carat London, Dream Cruises, and Star Cruises to name a few.
As Account manager, she is managing a portfolio of brands from different verticals such as Banking and Insurance, furniture and Telecom. She believes that there’s not a single cut and dry strategy for everyone. Just constant optimization and learning from the digital space (LinkedIn profile).
Pui Yee Teoh
Performance Marketer, Digital Account Manager, and expert in Paid Search, iProspect
Pui Yee first started her digital marketing stint in performance marketing, where she helped manage and grow digital activities on paid media platforms such as Facebook, Google AdWords, Twitter and LinkedIn. She has worked with clients from various industries such as Digi, Samsung, Mead Johnson, Citibank, Celcom, and Shell. Seeking to leverage her past working knowledge and experience in performance marketing, she now helps drive acquisition strategy as well as account management and optimization as an Account Manager - for one of Malaysia’s established financial institutions (LinkedIn profile).
Account Manager and expert in Social Media Management, iProspect
Fadli Azali is an Account Manager for Consider i-Prospect, specializing in Social Media Management. His background is in content development and creative strategy from 2012, with a focus on Social & Digital content. He has served several notable clients to date, managing domestic and international projects for companies such as British American Tobacco, Unicef, Digi, Celcom, CIMB, and Hennessy. Currently, Fadli is serving an established client in the financial sector.” (LinkedIn profile).
Jia Wei Tan
CRM Consultant, iProspect
Jia Wei is a digital consultant, specializing in driving customer retention and sales growth through strategic planning, technical implementation & execution. He is obsessed with data and automation, coming from a scientific and technical background - Biotechnology & Bio-informatics. In his full-time job, he is currently focused on medium to large-scale digital transformation projects driving operational excellence and delivering phenomenal customer experience. He also enjoys taking on challenging projects to be in the company of amazing individuals, expand his skillset and serve an awesome cause (LinkedIn profile).